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Snapchat introduces new tool ‘Here for you’ to promote mental health awareness



Snapchat has decided to introduce a tool called ‘Here for You’ to promote mental health. The new tool directs users to experts when they put keywords relating to mental health. This was done by Snapchat to coincide with Safer Internet Day.

The main purpose of introducing this tool is to help people who seem prone to mental health problems like depression, anxiety, and anorexia. While Snapchat’s parent company Snap has been fact-checking its public content for years, it has decided to take a step forward with its service.

When a Snapchat user searches for topics like depression, anxiety, grief, stress or thinspo (short for thinsperation which promotes anorexia), the app will intervene and help the user. It will direct the users to content written by experts which are will try to help them. The app, in a way is taking responsibility for its users by directing them to content which is designed to help them when they are at their lowest or when they need help.

Previously, Pinterest had also helped its users by directing the users who searched for similar things to the World Health Organisation portal. Snapchat (USA) has agreed that it has more users falling in the bracket of 13 to 24 year-olds than Facebook, Instagram and Messenger combined.

Here For You will present its content on Snapchat like any other content, which presents itself for 10 seconds. Brief, informative videos will appear for 10 seconds and users can tab to see, learn more about that particular video. The target audience is mostly 13-14-year-olds and it is not just the Here For You tool that it might be promoting. The app might also promote certain shows which promote mental health awareness.

The tool was launched in the US on Tuesday. The feature is being rolled out in the US currently and chances are Snap may bring it to other countries including India in the coming weeks.

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